The Hooyo Campaign: Let’s Build Safer Communities Together
In Somali, “hooyo” means “mother.” It’s more than just a word—it’s a feeling of love, care, and the strength that holds families together. That’s what the Hooyo Campaign is all about. We’re tackling youth violence by focusing on what matters most: the bond between parents and children, and the role each of us plays in making our neighborhoods safer.
Youth violence has become a crisis that touches too many families. It’s not just a safety issue—it’s a problem that breaks hearts and leaves scars. But here’s the truth: we can do something about it. Change starts with us—with families, neighbors, and young people coming together to create better paths forward.
Why Hooyo Matters
Violence doesn’t happen out of nowhere. It’s often rooted in things like poverty, trauma, or a lack of support. But no matter where it starts, families are the first line of defense. Parents and caregivers can guide their children, offer love, and teach them better ways to handle challenges.
At the same time, young people aren’t just part of the problem—they’re part of the solution. They have the power to lead, to inspire, and to change the story. That’s why the Hooyo Campaign isn’t just about stopping violence—it’s about building something better.
What We’re Doing
1. Helping Families Connect
The strongest communities start with strong families. We’re helping parents and kids build trust and open up to each other. Through simple tools, events, and conversations, we show families how to talk about tough issues and grow closer, even during hard times.
2. Lifting Up Young Leaders
Young people have big ideas and even bigger potential. The Hooyo Campaign gives them opportunities to lead—whether that’s through mentoring, community projects, or just having their voices heard. When we invest in our youth, we show them they’re valued and capable of great things.
3. Building Community Support
No one can tackle this alone. The Hooyo Campaign brings together parents, schools, and local groups to create a circle of support. Whether it’s offering resources, safe spaces, or just showing up, we’re creating a community where no one feels left behind.
4. Spreading Awareness
Understanding is key to change. We share stories and spark conversations that help people see the bigger picture of youth violence—and what can be done to stop it.
